ATS Boolean · Marketing
ATS Boolean Search for Marketing
How Marketing recruiters write ATS Boolean strings: 10 starter searches, the ATS syntax rules, and the cluster vocabulary each string draws on.
ATS Boolean syntax rules
- 1
No platform operators
A keyword box reads AND, OR and NOT as words, not as Google syntax. site:, intitle: and filetype: are treated as literal text, so a string that carries them matches nothing.
Our convention — not platform-documented
- 2
Alternates live in one OR group
Put every accepted job title in a single parenthesized OR group and every core skill in a second. Greenhouse documents this shape — `(MIT OR Harvard) AND "Computer Science"` — and it is the one every ATS parser we have seen accepts.
- 3
Two nesting levels is the ceiling
Groups may sit side by side (depth 1); nesting a group inside a group (depth 2) is the practical limit before parsers start reading the string unreliably. This is our review, not a published limit.
Our convention — not platform-documented
Sources: Greenhouse Support
What this ATS page gives you
Plain Boolean only — parenthesized OR groups joined with AND — the shape Greenhouse documents and the conservative subset for ATS boxes that publish nothing. Each of the 10 strings below is built from that role's own titles and skills, so the Marketing half of the cell is real vocabulary rather than a swapped noun.
Marketing hiring leans on Performance Marketing, Brand Strategy, Product Marketing; the searches weight those domains first and fold in the rest of the cluster's vocabulary after.
The Marketing vocabulary these strings draw on
Titles the search accepts: Performance Marketing Manager, Growth Manager, Paid Media Manager, Acquisition Manager, Brand Manager, Senior Brand Manager, Brand Strategist, Marketing Manager, Product Marketing Manager, Senior Product Marketing Manager, Product Manager, GTM Manager, CRM Manager, Retention Manager, Lifecycle Manager, Engagement Manager, SEO Manager, SEO Lead, Organic Growth Manager, Search Manager, Content Marketing Manager, Content Lead, Content Strategist, Editorial Manager, Growth Lead, Growth Hacker, Marketing Analyst, Marketing Analytics Manager, Digital Analyst, Growth Analyst, Social Media Manager, Social Media Lead, Community Manager, Brand Executive, Email Marketing Specialist, CRM Specialist, Lifecycle Specialist, Retention Specialist.
Skills and domains: Performance Marketing, Brand Strategy, Product Marketing, CRM & Retention, Content Marketing, Social Media, SEO/SEM, Event Marketing, with premium signals in Customer Acquisition Cost (CAC), Lifetime Value (LTV), Go-To-Market (GTM), A/B Testing, Funnel Optimization, ROAS, Conversion Rate Optimization.
Credentials: MBA Marketing, Digital Marketing Certification, Google Ads Certified, Meta Blueprint. Systems and tools: Google Ads, Meta Business Manager, Mixpanel, CleverTap, Google Analytics, MoEngage, AppsFlyer, Marketo, Hootsuite.
The 10 Marketing searches on this page
One ATS Boolean string per role: Performance Marketing Manager, Brand Manager, Product Marketing Manager, CRM Manager, SEO Manager, Content Marketing Manager, Growth Manager, Marketing Analyst, Social Media Manager, Email Marketing Specialist.
Every string keeps the OR groups marker and clears the Boolean lint checks — quoting, uppercase operators, balanced groups. Lint is a pre-flight check, not platform acceptance: paste one and read the count before you trust it.
Where these strings paste
Paste a ATS Boolean string into Workday, Greenhouse, Taleo, SmartRecruiters, Instahyre. The OR groups marker is what tells you the dialect: if it is missing, the string belongs to another platform's grammar.
10 Marketing ATS Boolean strings
Performance Marketing Manager
("Performance Marketing Manager" OR "Growth Manager") AND (CAC OR ROAS OR "funnel optimization") AND ("Google Ads" OR Meta) AND BengaluruLint this stringBrand Manager
("Brand Manager" OR "Senior Brand Manager") AND ("brand strategy" OR "event marketing" OR "social media") AND ("MBA Marketing" OR "Google Ads Certified") AND (Hootsuite OR Analytics) AND MumbaiLint this stringProduct Marketing Manager
("Product Marketing Manager" OR "Senior Product Marketing Manager") AND ("go-to-market" OR positioning OR CRO) AND ("MBA Marketing" OR "Digital Marketing Certification") AND (Marketo OR Mixpanel) AND (Bengaluru OR Mumbai)Lint this stringCRM Manager
("CRM Manager" OR "Retention Manager" OR "Lifecycle Manager") AND (CRM OR retention OR LTV) AND ("MBA Marketing" OR "Meta Blueprint") AND (CleverTap OR MoEngage) AND "Delhi NCR"Lint this stringSEO Manager
("SEO Manager" OR "SEO Lead" OR "Organic Growth Manager") AND ("SEO" OR "content marketing" OR "funnel optimization") AND ("Digital Marketing Certification" OR "Google Ads Certified") AND (Analytics OR AppsFlyer) AND BengaluruLint this stringContent Marketing Manager
("Content Marketing Manager" OR "Content Lead" OR "Content Strategist") AND ("content marketing" OR "social media" OR "conversion rate optimization") AND ("MBA Marketing" OR "Digital Marketing Certification") AND (Hootsuite OR Analytics) AND (Mumbai OR Bengaluru)Lint this stringGrowth Manager
("Growth Manager" OR "Growth Lead" OR "Growth Hacker") AND ("go-to-market" OR "A/B testing" OR "funnel optimization") AND ("MBA Marketing" OR "Digital Marketing Certification") AND (Mixpanel OR CleverTap) AND BengaluruLint this stringMarketing Analyst
("Marketing Analyst" OR "Marketing Analytics Manager" OR "Digital Analyst") AND ("funnel optimization" OR "conversion rate optimization" OR "A/B testing") AND ("MBA Marketing" OR "Google Ads Certified") AND (Analytics OR Mixpanel) AND (Bengaluru OR "Delhi NCR")Lint this stringSocial Media Manager
("Social Media Manager" OR "Social Media Lead" OR "Community Manager") AND ("social media" OR "brand strategy" OR "event marketing") AND ("Meta Blueprint" OR "Digital Marketing Certification") AND (Hootsuite OR Meta) AND MumbaiLint this stringEmail Marketing Specialist
("Email Marketing Specialist" OR "CRM Specialist" OR "Lifecycle Specialist") AND ("CRM" OR retention OR "lifetime value") AND ("Meta Blueprint" OR "MBA Marketing") AND (CleverTap OR MoEngage) AND (Bengaluru OR Mumbai)Lint this stringMarketing ATS search FAQs
How do I write a ATS Boolean search for Marketing roles?
Start from the ATS Boolean strings on this page and keep their OR groups markers intact. Each carries the role's alternate titles in one OR group, its core skills in a second, and the Marketing credentials and systems beside them, so the search reads as one focused requirement rather than a pile of keywords.
Which Marketing titles and skills should the ATS search cover?
Cover alternates such as Performance Marketing Manager, Brand Manager, Product Marketing Manager, and weight the skill core with Customer Acquisition Cost (CAC), Lifetime Value (LTV), Go-To-Market (GTM). ATS Boolean reads OR groups, so quote every multi-word phrase and keep AND, OR and NOT uppercase — an unquoted phrase is two loose words.
Why does the ATS string look different from the ATS one?
Each dialect has its own grammar. The ATS string is plain Boolean; the ATS Boolean string uses OR groups because that is what the platform's own search box parses. Pasting one dialect into another platform is the usual reason a search returns nothing.
More in this lattice
ATS Boolean guide
Performance Marketing Manager Boolean search strings
Brand Manager Boolean search strings
Product Marketing Manager Boolean search strings
ATS Boolean search for Legal
ATS Boolean search for Finance
ATS Boolean search for Sales
ATS Boolean search for Store Managers
ATS Boolean search for Operations
LinkedIn X-Ray search for Marketing
Naukri RMS search for Marketing
Indeed Resume search for Marketing
CV X-Ray search for Marketing
Bing X-Ray search for Marketing
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